Best Colleges for Marketing 2026

20 schools ranked by graduate earnings — real data from the U.S. Department of Education College Scorecard.

Marketing combines creativity with data analysis. Graduates work in digital marketing, brand management, advertising, and product strategy across consumer, B2B, and agency environments.

Earnings shown are median graduate earnings 4 years after graduation (or 1 year if 4-year data is unavailable), sourced from the College Scorecard.See full major data

Top 20 Marketing Programs by Graduate Earnings

#	School	Earnings	Tuition	Accept Rate	Enrollment
1	University of Pennsylvania Philadelphia, PA	$117,639	$66,104	6%	10,768
2	Georgetown University Washington, DC	$95,343	$65,081	13%	7,462
3	Boston College Chestnut Hill, MA	$89,379	$67,680	16%	9,865
4	Lehigh University Bethlehem, PA	$85,576	$62,180	29%	5,803
5	Brigham Young University Provo, UT	$83,366	$6,496	69%	32,221
6	University of Wisconsin-Madison Madison, WI	$83,360	$40,603	43%	35,665
7	Southern Methodist University Dallas, TX	$83,357	$64,460	61%	7,106
8	Texas Christian University Fort Worth, TX	$81,394	$57,220	43%	10,919
9	George Washington University Washington, DC	$80,945	$64,990	44%	10,848
10	Santa Clara University Santa Clara, CA	$79,997	$59,241	44%	6,235
11	Villanova University Villanova, PA	$79,586	$64,701	25%	7,005
12	University of Illinois Urbana-Champaign Champaign, IL	$78,864	$34,501	44%	34,623
13	Michigan State University East Lansing, MI	$78,148	$43,372	84%	40,243
14	University of Maryland-College Park College Park, MD	$77,908	$40,306	45%	30,246
15	Bentley University Waltham, MA	$77,885	$58,150	48%	4,288
16	University of San Francisco San Francisco, CA	$77,629	$58,222	51%	5,697
17	University of Minnesota-Twin Cities Minneapolis, MN	$76,482	$36,402	77%	30,469
18	University of Oklahoma-Norman Campus Norman, OK	$76,370	$26,665	77%	21,496
19	Providence College Providence, RI	$76,266	$60,848	49%	4,170
20	Miami University-Oxford Oxford, OH	$75,634	$40,025	82%	16,361