Best Colleges for Marketing 2026
20 schools ranked by graduate earnings, real data from the U.S. Department of Education College Scorecard.
Top 20 Marketing Programs by Graduate Earnings
| # | School | Earnings | Tuition | Accept Rate | Enrollment |
|---|---|---|---|---|---|
| 1 | University of Pennsylvania Philadelphia, PA | $117,639 | $66,104 | 6% | 10,768 |
| 2 | Georgetown University Washington, DC | $95,343 | $65,081 | 13% | 7,462 |
| 3 | Boston College Chestnut Hill, MA | $89,379 | $67,680 | 16% | 9,865 |
| 4 | Lehigh University Bethlehem, PA | $85,576 | $62,180 | 29% | 5,803 |
| 5 | Brigham Young University Provo, UT | $83,366 | $6,496 | 69% | 32,221 |
| 6 | University of Wisconsin-Madison Madison, WI | $83,360 | $40,603 | 43% | 35,665 |
| 7 | Southern Methodist University Dallas, TX | $83,357 | $64,460 | 61% | 7,106 |
| 8 | Texas Christian University Fort Worth, TX | $81,394 | $57,220 | 43% | 10,919 |
| 9 | George Washington University Washington, DC | $80,945 | $64,990 | 44% | 10,848 |
| 10 | Santa Clara University Santa Clara, CA | $79,997 | $59,241 | 44% | 6,235 |
| 11 | Villanova University Villanova, PA | $79,586 | $64,701 | 25% | 7,005 |
| 12 | University of Illinois Urbana-Champaign Champaign, IL | $78,864 | $34,501 | 44% | 34,623 |
| 13 | Michigan State University East Lansing, MI | $78,148 | $43,372 | 84% | 40,243 |
| 14 | University of Maryland-College Park College Park, MD | $77,908 | $40,306 | 45% | 30,246 |
| 15 | Bentley University Waltham, MA | $77,885 | $58,150 | 48% | 4,288 |
| 16 | University of San Francisco San Francisco, CA | $77,629 | $58,222 | 51% | 5,697 |
| 17 | University of Minnesota-Twin Cities Minneapolis, MN | $76,482 | $36,402 | 77% | 30,469 |
| 18 | University of Oklahoma-Norman Campus Norman, OK | $76,370 | $26,665 | 77% | 21,496 |
| 19 | Providence College Providence, RI | $76,266 | $60,848 | 49% | 4,170 |
| 20 | Miami University-Oxford Oxford, OH | $75,634 | $40,025 | 82% | 16,361 |
Marketing is a field of study that develops specialized knowledge and skills applicable across a range of professional settings. Undergraduate programs typically combine foundational coursework with applied projects, laboratory work, or research experiences designed to prepare graduates for entry-level careers or advanced study.
Graduates are well-positioned for careers across multiple industries. Career paths and earning potential vary depending on the specific concentration, graduate degree attainment, and employer. The rankings below are based on actual graduate earnings data from the U.S. Department of Education College Scorecard, which tracks median earnings for graduates of each school-major combination.
When evaluating Marketing programs, consider accreditation status, research and internship opportunities, faculty expertise, and the school's alumni network in your target career field. The earnings data on this page provides an objective, evidence-based signal to help you compare programs by real-world financial outcomes.
Earnings shown are median graduate earnings 4 years after graduation (or 1 year if 4-year data is unavailable), sourced from the College Scorecard.See full major data
Explore All Marketing Programs
See earnings data for all 502 schools offering Marketing, including debt figures and graduate counts.
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Compare SchoolsFrequently Asked Questions
What should I look for in a Marketing program?
Look for programs with relevant accreditation, strong research or internship opportunities, experienced faculty with industry connections, and alumni networks in the careers you want to pursue. Hands-on learning experiences and career placement rates are also important indicators of program quality.
What careers can I pursue with a Marketing degree?
A Marketing degree prepares graduates for a range of careers depending on the specific concentration and any graduate study pursued. Review the program's placement data and alumni outcomes to understand where graduates from a specific school tend to land after graduation.
How much do Marketing graduates earn?
Earnings for Marketing graduates vary by school, specialization, and career path. The rankings on this page reflect verified median graduate earnings from the U.S. Department of Education College Scorecard, giving you a school-level view of real financial outcomes for this major.